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Amika was founded by industry OUTSIDERS in Williamsburg, Brooklyn in 2007 and is the antithesis of a typical beauty brand.
Instead of purveying unattainable perfection we believe in an idiosyncratic and totally individual version of beauty. The result is a culture of inclusion and positivity, all while delivering puddles of fun and a sunny disposition from looking at our packaging.
We are always on a quest for new technologies and ingredients to deliver high-performing products – even replacing ingredients when better alternatives are available. Our products are vegetarian-friendly, cruelty-free and free from sulfates, MIT, MCI, Phthalates and artificial colors.
Amika never has and never will conduct animal testing. When we create a product, we test it on ourselves, our friends, anyone and everyone we can get our hands on! We test on people, never animals.